Wagz Lifestyles for Dogs & Cats, asked Hallographix to update their brand. One of the challenges that this incredible store faces is competing with the "big box" pet stores. Wagz's greatest strengths include a very knowledgeable staff, a committment to healthy lifestyles for our furry friends and the owner's ability to connect personally with their clients.

For Wagz's branding, we wanted to connect with owners who are passionate about their pets. Teddy, the owner's dog, and regular fixture in the store, is featured in the formal version of the logo and on many ads. All ads focus on cats and dogs, rather than products. All print pieces are designed to look clean and sophisticated and to stand out from the cluttered flyers of big box stores.

pictured: logo, ads / store posters